Making the change happen: the survey

The Academy of Change is conceptualised to be as participatory and engaging as possible. This means creating a dialogue and building capacity about sustainable behavioural insights in a way that is useful and impactful for NGOs. What do NGOs think, do and need about behaviour change?

To find out in detail, we went to the source: we asked some of the most influential NGOs working on climate change and sustainability worldwide about their views, current use, needs and opportunities when it comes to applying behavioural knowledge into their own work. This is the first initiative worldwide of this kind and scale.

The results of the survey are eye-opening and make the case for placing behavioural insights among the core pillars of NGO strategies to make sustainable change happen. Among the results, over 80% of NGOs state that their organisations would benefit from a deeper understanding of behavioural insights. The survey results will support shaping the strategic training programme of the Academy and its highlights are presented in this report.

Download the report