Curriculum

Module 1
Module 2
Module 3
Module 4
Module 5
Module 6

Module 1

Introduction to the Academy and to the concept of behaviour change

Tuesday 26 June 2018  15:30 – 17.00 CEST  Webinar

An introduction to the programme:

  • Overview of what will be covered in each module
  • The schedule, practicalities, our expectations of participants and what you can expect from us
  • A sneak peek at of some of the content and inspirational case studies to come
  • All your initial questions answered live

 

What is behaviour change?

  • A background to the discipline – the key things you need to know
  • Why behaviour change is important in promoting sustainable behaviours
  • The importance of building in evaluation thinking early
  • Myth busting common misconceptions
  • Exchange about strategic and moral perspectives

Module 2

The importance of insight

Tuesday 24 July 2018 | 15:30 – 17.00 CEST | Webinar

The value of gaining proper insight upfront in designing a behaviour change programme cannot be underestimated. Before jumping into the application of theory, it’s vital to have as full an understanding as possible of the people whose behaviour you’re trying to change. We will cover:

  • The need to understand the current behavioural context of your target group/audience
  • The importance of trying to find innovative ways to understand and break down how people really behave
  • A selection of tried and tested research methods
  • The role of segmentation
  • Examples of great insight from outside the group and within – we’ll be encouraging you to share your own case studies

Module 3

Behavioural theories and tools and their practical application

Friday 14 September 2018  1 day  Workshop  Cologne, Germany

Behavioural science provides us with a growing and powerful body of evidence of what works when it comes to changing behaviour. But if you’re new to the discipline, much of this academic work can feel impenetrable and there is now a bewildering range of theories and models to come to grips with. Knowing where to start and what to focus on is vital if you are to develop the right intervention for the issue you are focusing on. In this interactive workshop we will cover:

  • What the body of theory can tell us
  • Right and wrong ways to apply it
  • What are the most useful tools available to help us
  • How to use them to develop interventions to change behaviour
  • Being specific about what behaviour you’re trying to change
  • Practical sessions to apply this knowledge to your current projects and behavioural challenges
  • Opportunities for networking and knowledge exchange between participants

Module 4

Implementing behavioural interventions

Tuesday 9 October 2018 | 15:30 – 17.00 CEST | Webinar 1
Tuesday 6 November 2018 | 15:30 – 17.00 CET | Webinar 2

So you’ve researched your audience, narrowed down an insight and developed a behaviourally led intervention. Now to put it into practice… Many great ideas fail for practical reasons so good planning is vital. Other ideas can fall flat because they haven’t been executed in an engaging way. In this module we’ll cover all aspects of best practice in implementation:

  • Strategies for successfully delivering interventions on the ground
  • Considerations such as feasibility, scalability and cost
  • Channel selection
  • The significance of creativity in execution
  • How to encourage positive spillover and avoid negative spillover
  • Sustaining behaviour change over the longer term
  • Examples of great interventions from outside the group and within – again, we’ll be encouraging you to share your own case studies

The content for this module will be spread over 2 webinars according to different areas of focus. Earlier in the programme we will seek your input in identifying and shaping what this focus should be, for example how implementation considerations need to be adapted for different audiences such as citizens or policy makers.

Module 5

Evaluating sustainable behaviour change

Tuesday 4 December 2018  15:30 – 17.00 CET  Webinar

Evaluation is vital in providing evidence of effectiveness of interventions, justifying funding and spend, securing scale-up and supplying positive stories for members, supporters, funders or the media. But it’s often the thing that gets pushed to the bottom of the delivery list, especially when budgets are tight, and many behavioural interventions are notoriously hard to measure. We will cover:

  • The importance of robust evaluation
  • How to build evaluation thinking in from the start of projects
  • The challenges of evaluating sustainable behaviours
  • Why measuring outputs may be helpful if you can’t always measure outcomes
  • A range of innovative evaluation methods
  • Evaluating on a low budget

Module 6

Bringing it all together

Monday and Tuesday 11-12 February 2019  1,5 day  Workshop  Central Europe venue TBC

In our final workshop we will take a step back from the practical details and look at how all of what we’ve run through comes together into a brilliant project. We’ll now have the knowledge and headspace to look at some of the bigger strategic questions and issues surrounding the discipline of behaviour change. As the programme progresses through the first 5 modules, we will gather feedback and take soundings from our collective discussions on the key points and issues that have proved most pertinent. This workshop will be highly interactive and will be in large part led and shaped by this feedback.  We will cover:

  • Bringing the learning from the first 5 modules together
  • The bigger picture of long term behaviour change and exploring its limits
  • Discussing in more detail strategic and moral perspectives
  • ‘Cascading’ knowledge to others in your organisation
  • Practical tools to help you implement and share your learning
  • Discussion and debate to build on specific issues raised during the programme
  • Practical sessions to apply this knowledge to your current projects and behavioural challenges
  • Opportunities for networking and knowledge exchange between participants
  • Celebrating the work we have done together over the course of the programme